GRAPHIC DESIGN - ART DIRECTION
Slash: the backcountry battle axe
Collaborating with a talented team, I contributed to the creation of visual assets for the Slash 2024 launch campaign and subsequently designed diverse marketing graphics. My role involved providing art direction, guiding the capture of stills and motion imagery, and overseeing the execution of visual design assets across various platforms, targeting both B2B and B2C audiences. The outcome was a remarkable blend of captivating photography, intricate 3-D renderings, compelling copy, and effective visual design solutions, resulting in a cohesive campaign seamlessly embedded within the Trek brand ecosystem.
Credits
Product marketing manager: Ross Rushin
Copywriter and creative: Martina Platte
Photography: Sam Needham
3-D Rendering: Noah Sturbois
Video edition: Erik Brown
Product photography: Trek Photography Studio
Art direction | Design execution | Motion graphs: Jaime Espinoza
Images and copy property of Trek Bicycle Co.
Retail and print concepts
As part of the strategy, I designed POP products, including assets for the window display, banners, and a kickplate. These assets were translated and adapted to accommodate various sizes and meet international market needs.
Web and Digital Assets
I designed a landing page that tells the story of Slash and features the technical specs of the bike, I worked closely with a 3-D animation team providing direction on motion, angles of the product, colors, style, and environment to be used in this page. I also design e-mail layouts and graphs to be used later on other communication materials like videos and print assets.
Digital ads and media
I designed digital ad templates to be used in specialized media. These ads were translated into different languages and adapted to various sizes by the production team at Trek.
