Jerseys concepts 24’ - 25’

In this jersey design concepting exercise, we explore creativity just for fun, without any limitations or constraints. The idea is to push the boundaries of traditional design by experimenting with bold colors, unexpected patterns, and unconventional materials. We'll sketch out ideas that capture the essence of movement, energy, and personality, allowing each design to tell its own story. This playful approach encourages spontaneity and innovation, inviting us to reimagine what a jersey can be—not just as sportswear but as a canvas for self-expression. The goal is to create a concept that feels fresh, exciting, and a little bit out of the ordinary, all while having a great time in the process.

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Trek Slash 2024 Launch campaign

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Xochi Branding