Rio Abajo isn’t just farming; it’s transforming the desert into something abundant, vibrant, and full of life. This is a branding story.
Logotype
The logo is simple yet crafty, designed with versatility in mind. It comes in two versions: the primary logo, which includes the descriptive tagline "Desert Farming", serving as the official and complete representation of the brand.The secondary version features a capsule lockup, optimized for fast readability in more compact applications.
Symbol
The Río Abajo symbol features a distinctive mark inspired by the ocotillo, a resilient desert plant known for its tall, spindly branches and seasonal vibrancy. Representing strength, adaptability, and a deep connection to the desert landscape, this organic form adds a handcrafted touch that reinforces the brand’s artisanal and agricultural roots.
