Xochi® Branding project
Xochi® is a small ice-cream & snacks shop in México City where tradition meets indulgence in the heart of the country. Drawing inspiration from the rich tapestry of Mexican heritage and the mystical allure of the axolotl, Xochi® is a celebration of both culinary delights and local folklore. As purveyors of artisanal ice cream and delectable snacks, Xochi® invites to embark on a journey that tantalizes the taste buds while honoring the spirit of Xochimilco and mexican streets culture.
Inspiration: mexican ‘rótulos’
Creative inspiration comes from mexican street hand-painted signs. The signs, known as rótulos are joyful. They are often tongue-in-cheek. Sometimes they are crude but mostly they are painted with precise techniques passed down master-to-apprentice through generations. We found enormous inspiration from this cultural mexican graphics to create the whole identity system for Xochi®
Logotype execution
Color code system
Core illustration system
Mascot, graphic elements & brand messages
Applications
