In 2019, I had the privilege of joining a small yet dynamic team tasked with designing the brochure for Trek's groundbreaking line of electric mountain bikes. Collaborating closely with the lead photographer, product manager, and lead copywriter, we embarked on a mission to create a print editorial masterpiece. Our goal? To seamlessly blend simplicity and functionality, ensuring consumers could easily navigate and discover the specifications, capacities, and awe-inspiring capabilities of these revolutionary products.
Product manager: Travis Ott
Copy direction: Andrew Dutton
Photography: M. Fredricksson / Trek
Graphic Design : Jaime Espinoza
