Wisconsin Off-Road Series (WORS) Re-design
The Wisconsin Off Road Series (usually abbreviated as WORS) is an off-road bicycle racing series located in Wisconsin, USA. Billed as "America's largest state mountain bike racing series," it began in 1991 with six separate races connected by a points system and overall scoring. Over time, the series has evolved into a twelve-race season.
In 2021, Trek Bicycle acquired the brand, tasking us with the redesign and modernization of its entire identity and graphic elements. This included the logotype, color scheme, and collateral marketing materials.
Art direction
Graphic design and execution.
Logotype in collaboration with Clay Tyson
Images property of Trek Bicycle CO
Logo execution
We designed 3 configurations to fit different composition and communication needs.
Secondary elements
Event Collateral design
